This spot advertised the Nerf Rebelle line, specifically the Flipside Bow and Corner Sight Blaster. Going into this piece, the Rebelle line did not have an official branded design for the lower 3rds or main titles.

We were provided with the packaging design for the toys as inspiration, and began playing with the swirling wing patterns on the logo and the powdery color bursts to create the holding shapes for the text. After adding some depth between the layers to give it a sense of action, we came up with this final look for an exciting but legible design.